For B2B software companies
GetMOW is an AI visibility optimisation agency for B2B software companies. We get you named, and described correctly, in the answers ChatGPT, Gemini, Perplexity, Claude and Google AI give your next customer.
We do it by changing the third-party pages those systems actually rely on.
00 / Meet the team
GetMOW is not a tool you log into. It is Eli and Digvijay doing the work themselves, because how buyers find and choose vendors has already changed and most companies cannot see it happening.
01 / The exposure
If your company is missing when an AI answer produces the shortlist, that buyer may never visit your website, trigger intent data or appear in attribution. The lost deal leaves no trace.
AI answer · illustrative
A buyer asks
“Which vendors should a €20M ARR B2B software team shortlist?”
The answer names three
Younot in the answer
Your competitor became the familiar, credible option before sales ever entered the room. Your analytics recorded none of it.
of 1,094 categories studied had a clear owner in ChatGPT. Most are still open.
of owners with a meaningful lead kept first place month over month.
02 / The reframe
For buying questions, AI engines compare what independent pages repeatedly say: comparison lists, review platforms, directories, buyer guides, trade press and research. Your website is one input, not the whole answer.
To get onto the shortlist, you need to change the evidence behind it.
Map my category03 / What GetMOW does
GetMOW is not another dashboard, and not a content retainer pointed at your own blog. We find the pages deciding your category, get your company named and correctly described on them, then keep the position current.
We find the third-party pages AI engines read in your category.
We run the agreed buyer questions across the chatbots you choose, up to six of them, log every cited and fetched URL, and rank the third-party pages with the most influence.
Output: Your category map and shortlist rate.
We get you named, and described correctly, on those pages.
We correct inaccurate listings, update existing comparisons, strengthen review coverage and secure disclosed contributions on publisher domains.
Output: Pages naming you, at URLs you can open.
We count how often the engines name you, run by run.
Every question runs many times over, on every chatbot in your scope, at a rate set to how fast your category moves. No question changed without you. Every source logged. A third-party tracker in your name reads beside us.
Output: A result you can independently recount.
We keep the position current as pages and rivals change.
We refresh placements inside their recency windows, correct drift, enter new deciding pages and answer competitor movement within 30 days.
Output: A position maintained, not a one-off spike.
What we refuse
04 / The engagement
A GetMOW engagement starts with a €5,000 proof phase. Inside 49 days the measurement is agreed in writing, your position is established, the sources shaping your category’s answers are mapped, and one qualifying mention is secured on a relevant third-party site. Miss that mention and the €5,000 comes back in full. Past day 49 the implementation is quoted before it starts, and the two success payments across the first year fall due only once the target attached to each has been verified.
Baseline, target, engines, prompt set, market, language, measurement method and exclusions, all settled before any work starts. Success is never something we get to define afterwards.
Where you stand today, which competitor is named instead of you, and the third-party pages producing that answer, ranked by influence.
The named URLs we intend to work, your current position on each, and the case we will put to the editor of every one of them.
Your company included accurately on a relevant third-party site that neither you nor GetMOW owns, at a URL you can open. If it is not there, your €5,000 comes back in full. Either way you decide at this point whether to carry on.
The success payment attached to it falls due only when the milestone written down on day 00 is verified. Not reached, that payment is waived, and you choose then whether to continue or to stop.
A one-off bonus falls due only when a second, additional milestone is verified, and the target for it is agreed before the monthly work of the second half-year begins. Miss it and no bonus is invoiced at all.
05 / Why believe us
GetMOW is new. We do not have a logo wall or invented success stories. So we moved proof into the buying process: your own data first, an open measurement protocol, a proof phase returned in full if it does not land, and success payments that fall due only once a result has been verified.
Your private report shows the real answers in your category, the competitor being named instead, the pages influencing that result and our first proposed placement.
No question changes without your written agreement, and every change is dated and reasoned. Run counts are published. Every source is logged. A tracker you choose reads beside our system; if the numbers materially differ, the lower result governs.
The €5,000 proof phase comes back in full if no qualifying mention is live by day 49. Past that, the implementation and the monthly work are quoted for what they are, and the two success payments across the first year fall due only once the target agreed in writing before the work started has been verified.
The named competitors in your category go into the contract. Once the proof phase is signed, GetMOW will not take them on during the engagement.
In writing, from the founder
“We are very good at this, and I am not going to pretend otherwise. Hand us your category and everything we have goes into getting you named, as high as the answer will carry you, and into keeping you there.”
Founder, GetMOW
06 / Fit
We underwrite the category before we sell the engagement.
If the evidence does not support the path, we decline it in writing.
07 / The hard questions
No. Keep your SEO team for crawling, indexing and your owned site. GetMOW focuses on the third-party pages that shape category consensus: comparison pages, review platforms, directories, buyer guides and trade publications. We provide a scope letter so the two jobs do not collide.
Within defined limits. Nobody can write directly into an organic AI answer. What can be changed is the public evidence those systems use: how your company is described, where it is included and whether independent sources repeatedly associate it with the buyer’s question. That is the work GetMOW measures and performs.
Your team decides which questions exist and the evidence decides which ones qualify. Week one is a call with the people who hear buyers first, your SDRs, support and account executives, and from that we write 150 to 200 questions in your buyers’ own phrasing, plus the branded ones. Every candidate is then run seven times on every engine, logged out, in your buyers’ language and country, and a question enters the tracked set only if a buyer actually asks it, you are not already in the top three, at least one rival is being recommended, and the category is not settled by a single giant. You see the full run before you sign, and both sides sign the list.
An earned citation is a page you neither own nor paid for that an engine cites in an answer to one of your tracked questions, or that names you in a way the engine then repeats. Publishing the page is not the event: a citation counts on the day it appears in the tracked answers, not the day it goes live. Your own pages and any paid placements are tracked too, and neither is ever entered in the ledger as earned.
Buy a tracker if you only need to know you are absent. We include an independent seat anyway. The difficult half is getting named on domains you do not control, at cadence, and keeping those placements current when pages and competitors change.
Two dated commitments. If no qualifying mention is live on a relevant third-party site by day 49, the €5,000 proof fee is returned in full. After that, each of the two success payments falls due only once the target agreed in writing before the work began has been verified, so a target we miss is waived rather than invoiced. What the guarantee does not cover: the implementation from day 50 and the monthly work in the second half of the year are billed for the work performed, and it promises nothing about first place, revenue, click-level attribution, or questions outside the agreed set. Your approval and customer-introduction obligations condition the dates.
GetMOW engagements start at €5,000, and that figure is the only price published. It buys the 49 day proof phase: the measurement agreed in writing, your category mapped, the plan on the table, and one qualifying mention live on a relevant third-party site, or the €5,000 returned in full. Everything past day 49 is quoted for your category before it starts, and the two success payments across the first year fall due only once the target attached to each has been verified.
Nobody decides it afterwards, which is the point. The baseline, the target, the engines, the prompt set, the market, the language, the measurement method and the exclusions are all fixed in writing before work starts. We log every run and source, and a third-party tracker in your company’s name reads beside us. At each milestone date either side can call a witnessed rerun; if the readings differ by more than ten points, the lower governs.
Because a random part of your tracked set is deliberately left alone. We work one part of the agreed questions and leave the other untouched, measure both the same way at seven runs per engine per day, and claim only the gap between them. An engine update, a rival going quiet or attention spilling over from your brand as a whole moves both halves together, so it goes in the ledger claimed by nobody. A holdout costs us the easiest half of the story, and it is the only way to tell our work apart from what would have happened anyway.
The proof phase is the pilot. €5,000, 49 days, and it ends with one qualifying mention live at a URL you can open, or the fee returned in full. The quote for everything past day 49 is in front of you before you decide, and you decide at day 49, so continuing is a choice you make with evidence rather than a commitment you make in advance.
The contract allows one 60-day pause. If a material engine change causes the agreed source set to lose more than half its citation share in a quarter, either side can call that pause while the map is rerun and both sides agree the new source set. The milestone dates move by the length of the pause and nothing else moves with them.
Your first step
One free AI visibility report, written for your company and your category. We read your site, settle the question your buyers actually ask, run it across the AI surfaces and write up what came back. It reaches your inbox within one working day, and it holds: