How we measure

What we count,
and what we refuse to sell.

These pages say how the tracked questions are chosen, what GetMOW measures, what the published evidence says moves AI visibility, what an earned citation is, what can go wrong for a client, and how a client checks that a number moved. They give a buyer enough to decide. They do not hand over the operating manual, and they say so wherever a detail is withheld.

The method, in six pages

Your buyers write the questions. The evidence decides which ones qualify.

Your buyers decide which questions exist and the evidence decides which qualify. How GetMOW writes, runs and agrees the tracked prompt set before work starts.

Nothing is decided after the fact.

How a GetMOW client recounts every number: the measurement agreed in writing, logged runs, an independent tracker, and payment only on verified results.

Some questions will not move. Here is which ones, and why.

The categories that will not move, why commercial questions take months rather than weeks, and why manipulated placements are a risk to your name.

A citation counts when an engine uses it, not when the page goes live.

Owned, paid and earned, defined. How a citation census produces the target list, and how the monthly ledger shows every target as pitched, placed or cited.

One number, made of eight things you can each recount.

GetMOW measures how often, where and how a company appears in AI answers for its category, across eight components, combined into one score from 0 to 100.

Most of it is being present where the engines read. Very little is being liked.

What the published evidence says moves AI visibility, and the four widely sold tactics it says do nothing. Every number links to the study it came from.

Start with what the answers say about you.

Before you weigh any method, including this one, see the answer ChatGPT, Gemini and Perplexity give today when a buyer asks who to consider in your category. The AI visibility report is free, written for your category, and yours whatever you do next.

Get your free report

What we count,and what we refuse to sell.