The terms for this site and the free report.

01

What these terms cover

Two things: reading this website, and asking for the free AI visibility report. If you go on to sign an engagement, that is governed by its own documents rather than by this page.

They apply between businesses. We contract with companies acting in a commercial capacity, which German law calls an Unternehmer under §14 BGB. We do not sell to consumers, and the consumer rights that would come with that do not arise here.

Where anything on this page and the document you signed disagree, the document you signed wins.

02

Using this website

Read it, quote it, link to it, send it to your CFO. The text, the layout, the code and the brand are ours; ask before you republish a page of it.

The engine names and product names on this site belong to their owners. Nothing here implies an affiliation with any of them.

The site is offered as it is. We keep it up and we fix what breaks, and we do not promise it will never be down.

03

The free AI visibility report

You can ask for an AI visibility report without paying and without committing to anything. It is written for your category rather than assembled from a template, and it reaches the address you gave, within 24 hours.

To write it we read the public homepage of the site you enter and send an extract of that text to our AI provider. What gets stored, for how long, and how you get it deleted is set out in the Privacy notice.

The report is our reading of your category on the day we run it. The engines answer differently between runs, so the numbers in it are a measurement with a date on them and not a permanent state of the world.

The report ends with our written decision on whether we would take the category on. If the evidence does not support the path, we decline it in writing, and that is the end of it. Asking for a report puts you under no obligation, and it puts us under none either.

04

If you sign an engagement

The engagement is not governed by this page. Its terms live in the order form and the agreement attached to it, which you read before you sign: the fees and when they fall due, the proof phase and the refund attached to it, the milestones and how each one is verified, category exclusivity, the measurement protocol, what we need from you, who owns what, confidentiality, liability and how the engagement ends.

The offer described on the home page is the offer those documents put into contract language. If a line on the home page reads differently from the document you are asked to sign, the document you sign is the one that binds, and the difference is a mistake we would rather hear about before signature than after it.

We do not publish those terms here, because a public page cannot be the contract. It cannot be the version you signed and it cannot carry the amounts and dates agreed with you, and a page promising something your order form did not would be worse than no page at all.

05

What we are liable for, for this site and the report

Without limit: intent and gross negligence, injury to life, body or health, and anything German law does not let us limit.

Otherwise, and for this website and the free AI visibility report only, we are liable for ordinary negligence just where we break a duty this arrangement depends on, and only for the damage typical of it and foreseeable at the time. The report is our reading of your category on the day we run it, and it is given free of charge, which is the measure of what it is.

What we are liable for under a signed engagement is set out in that engagement, not here.

06

Governing law, and where a dispute goes

German law applies. The UN Convention on Contracts for the International Sale of Goods does not.

Berlin is the place of jurisdiction for any dispute, so far as we are allowed to agree that.

We do not take part in dispute resolution before a consumer arbitration board.

If a clause on this page turns out to be unenforceable, the rest of the page still stands.

07

Changes to these terms

We can change this page. The version that was live when you signed your order form is the version that governs your engagement, and we keep the dated older versions.

A change that affects an engagement already running needs both sides to agree in writing.

The date at the top of this page is the last time anything on it moved.