Comparison
At $29 a month Otterly.ai is the cheapest honest answer to “do we have a problem”, and if you have not spent that yet, you should spend it before you speak to us. What it produces is a ranked list of things to change, on your own site and on pages you do not own. The second half of that list is the part nobody has time for, and it is the only part GetMOW sells.
| How the two differ | GetMOW | Otterly.ai |
|---|---|---|
| Who does the fixing | We take the off-page half and do it: build the target list, pitch the publishers, argue for inclusion or for a better position inside the page, and report the change per URL. Nothing comes back to your team as a task. | Your team. Otterly’s own page is unambiguous: “Monitoring tells you where you stand in AI Search. AI Search Optimization tells you what to change,” and the product “hands your team a prioritized list of fixes.” Enterprise adds onboarding, a quarterly health check and a customer success manager, but no tier includes the work being done for you. |
| What it costs to find out | The free category report: what the models say about your category today, which third-party URLs produce those answers, and where you sit on each. No card, no call required to receive it. | The fastest and cheapest diagnosis in the category. A seven day trial with no credit card and 50 prompts, then Lite at $29 a month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited team members and daily tracking. If you do not know whether you have a problem, nothing beats this. |
| What the full thing costs | Engagements start at €5,000, which buys a 49 day proof phase: the baseline, the map of the sources shaping your category’s answers, the plan, and one qualifying mention on a relevant third-party site that neither of us owns. Miss that mention by day 49 and the €5,000 is returned in full. Past the proof phase the implementation is quoted before it starts, and two payments across the first year fall due only once the target attached to each has been verified. | Cheap at the base, expensive fully loaded. Standard is $189 a month for 100 prompts, Premium $489 for 400. Claude, Gemini and Google AI Mode, a separate product from Google AI Overviews, are add-ons on every tier: Claude at $29, $109 or $439 by tier, Gemini and AI Mode at $9, $59 or $149 each. A Premium plan with all three enabled is $1,226 a month at list price. |
| Off-page work | Closing the gap rather than naming it, and editorially rather than by buying. Paid placement is a small share of what the models quote: Muck Rack’s analysis of more than 25 million links found paid and advertorial content accounts for 0.3% of them. | Naming it, plus a self-serve way to buy one. The citation gap analysis finds the pages AI already cites that name competitors and not you, and the in-app Marketplace lets you browse vetted sites and publishers those engines already cite and book a placement without leaving the platform. |
| Technical checks on your own site | We check the basics and hand them back. GetMOW does not sell technical SEO, and if AI crawlers cannot read your pages we will say so and tell you to spend the money there first. | Genuinely good, and a real reason to buy it. The Crawlability Check fetches a URL as OAI-SearchBot, ChatGPT-User, PerplexityCrawler or Googlebot and compares the static HTML against the rendered version, which catches the failure where a JavaScript heavy site is effectively invisible. Vercel’s crawler research found none of the major AI crawlers execute JavaScript. |
| Coverage | Scoped to the answers that decide your category, in B2B software only. We do not sell engine counts or country counts. | Seven engines with 50+ countries per the pricing page, though three of the seven are paid add-ons. Prompt counts are the real ceiling: 15 on Lite, 100 on Standard, 400 on Premium. |
| Focus | B2B software only, and the target lists follow from it. Overthink Group found 70.8% of citations on B2B software prompts go to pages with “best” or “top” in the title and 51.6% carry “2026”, a pattern specific to this category rather than the general web. | Segmented by company size rather than industry: solo marketers, SMEs, mid-sized companies and agencies, then global brands. A sensible way to sell a horizontal tool, and it means the product holds no view on your category. |
| Risk of buying from us | High on paper. New, small, unfunded, no public case studies. The refund at day 49 is the commercial answer to that, and it is the only one we have. | Real recognition for a bootstrapped 2024 company. Otterly says it was built without venture funding and now serves more than 40,000 marketing professionals, and it won Best AI Search Software Solution at the European Search Awards 2026. |
| Running both | Recommended. Keep Otterly at $29 or $189 for its own tracking and its crawlability audit, and we work the off-page recommendations it ranks. Our dashboard tracks the approval workflow and the change log on our side; the crawlability check tells you whether your site is reachable at all, which everything we do depends on. | Supported. The API, MCP server and Looker Studio connector export cleanly, and the Agency Partner tier gives client workspaces and branded reporting for teams working this way. |
A B2B software company where last quarter’s off-page recommendations are still open, because writing to an editor of a roundup you do not own is nobody’s job and never becomes urgent. You want position inside the specific pages deciding your shortlist, argued rather than bought, in a vertical where the citation pattern is known. The honest test is to open the list Otterly produced three months ago and see how much of it shipped.
Otterly is the better purchase and we would say so. If you do not know whether you have a problem, a seven day trial with no card and then $29 a month is the cheapest honest answer in the category, and spending it before spending on an agency is the right order. If you are a solo marketer or a small team with more time than budget, 15 prompts and daily tracking at $29 is very hard to beat. If your problem is technical rather than editorial, the Crawlability Check will find an invisible site faster than any agency conversation and your own developer fixes it for nothing. And if you are an agency, the Agency Partner tier makes Otterly a supplier rather than a competitor.
Every Otterly.ai claim on this page was read from these pages in September 2026.
Before you choose anyone, including us, see the answer ChatGPT, Gemini and Perplexity give today when a buyer asks who to consider in your category. Free, written by hand, and yours whatever you do next.